Archive: The Office Ratings

The Weekend Tally

Sunday, March 9th, 2008 | 16 comments

• Blog updates:
  Kevin’s No Country for Bald Men | Mindy’s Carol’s Daughter Candy Paint
• Article: Optimedia Measures TV’s Total Value. ‘The Office’ ranks an impressive 6th overall under this system.
• Article: Krasinski, Rudolph, Hines Team for Comedy.
• Article: Horton Hears a Who Q &A: Jim Carrey and Steve Carell.
• Article: Parents.com’s A Chat with Melora Hardin.
• Article: Parents.com’s Celeb Q&A: Steve Carell.
• Article: EW.com’s Reader Picks: TV Characters You’d Date — Jim | Pam/Karen.
• Photos: scans of John Krasinski from Best Life magazine.
• Video: Ed Helms appears in the trailer for Harold and Kumar Escape from Guantanamo Bay.
• Games: a new Office trivia game is due out later this year.
• OfficeTally site update: since a few bits of news are starting to trickle out about next season, I’ve created a Season 5 post. You can find it under “NOTABLE POSTS” in the sidebar.
• Fan report wanted: anybody attend the ‘The Craig Robinson Show’ with Seth Rogen and Kevin Smith at the Pittsburgh Improv last night? Send me a report!

Tipsters: Kim, Rachel, Allyson, Eileen

NBC refunds advertisers as ratings plunge

Tuesday, December 11th, 2007 | 38 comments

From Yahoo News:

Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, the first time a network has taken such a step in years, media buyers said.

This paragraph is interesting:

Magna Global audience analysis exec vp Steve Sternberg said he saw no problem with NBC airing a reality block on a low-rated night like Saturday or even during the week if the production values were high or if it replaced other reality programming. However, “if it replaces midweek scripted hours, it could have a negative impact” on ratings and audience quality, he said.

(The Office will be replaced by Celebrity Apprentice starting January 3rd.)

Link: NBC refunds advertisers as ratings plunge

Tipster: LoveJim

The Office finishes strong for the season

Tuesday, May 29th, 2007 | 19 comments

In terms of total viewership, The Office finished 68th (8.3 million viewers) out of 142 programs for the 2006-07 season. But that doesn’t tell the whole story.

Here’s how The Office ranked compared to some other comedies:

Bales, OfficeTally’s resident ratings watcher, says:

• For the all-critical adults 18-49 demo … this makes The Office the fourth highest ranked NBC scripted show in the demo, behind Heroes, ER, and Law and Order: SVU.

Adding a few points of my own:

• The Office is NBC’s #1 comedy in terms of the 18-49 demo!
• Aside from Two And A Half Men, no other non-animated 30-minute comedy beats The Office in this demographic.

Link: Complete 2006-2007 rankings at Hollywood Reporter

Tipster: bales

The Office attracts upscale viewers

Thursday, February 22nd, 2007 | 12 comments

From Variety:

Among adults 18-49 living in households earning $100,000 or more, ABC sets the pace with an index of 112 (meaning its audience is 12% more likely than the average adult under 50 to bring home the big bucks). NBC was close behind at 107 …

The top-indexing programs in the $100,000 category through January were NBC’s “The Office” (138), ABC’s “Boston Legal” (135), NBC’s “The Apprentice” (132) and rookie dramas “Brothers & Sisters” on ABC and “Studio 60″ on NBC (both 131).

Link: ABC, NBC draw upscale audiences

The Office gets highest ratings of season

Sunday, January 14th, 2007 | 13 comments

The Office garnered the highest ratings of the season with last Thursday’s episode, Traveling Salesmen.

From Media Life Magazine:

“The Office” built to an impressive 5.0 at 8:30 p.m., a season high and its best since one year ago.

… “Office” jumped 16 percent over the previous week’s 4.3.

Among total viewers, “Office” had its best outing in a year, with 10.2 million …

And this from Hollywood Reporter:

“My Name Is Earl” (10.9 million, 4.7/13) and “The Office” (10.2 million, 5.0/13) … won the hour in adults 18-49.

WOO-HOO!

(Don’t understand the numbers? Check out Futon Critic’s ratings guide.)

Tipster: Randy

Ratings/share for last week’s marathon

Wednesday, June 7th, 2006 | Add a comment

Last week’s Office marathon drew in a steady increase in share throughout the evening:

• The Fire: 1.9/6 in 18-49, 4.6 million viewers
• Halloween: 2.2/7 in 18-49, 4.8 million viewers
• The Client: 2.4/7 in 18-49, 4.8 million viewers
• Performance Review: 2.5/7 in 18-49, 4.7 million viewers

My translation: once you watch one Office episode, you want more. And more. And more. ;)

Read the full press release here.

For more information about ratings and share, go to the Nielsen Ratings Wikipedia page.

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