From an NBC press release:
… starting in late August fans of “The Office” will be able to deepen and enrich their entertainment experience with “The Office 360.” Beginning with the launch of a special Dunder Mifflin corporate site, fans will be able to join and form new branches as part of an online job fair. Once branches are established, weekly tasks will be assigned from “Corporate.” Tasks will mostly correspond to topics or events featured in the broadcast show, but will also include online-specific challenges such as creating individual branch logos or ad campaigns, completing online games and interacting with other Dunder Mifflin branches. Through continued participation fans can earn Schrute-Bucks for themselves and their branch, which they can use to decorate their virtual office as they climb their way up the Dunder Mifflin corporate ladder.
Link: NBC DIGITAL ENTERTAINMENT LAUNCHES NEW TECH AND CONTENT FEATURES