‘The Office’ moves to Amazon’s Unbox

From an NBC press release:

Amazon.com and NBC Universal today announced that a wealth of quality TV content from NBC Universal is now available on Amazon Unbox (http://unbox.amazon.com), Amazon.com’s digital video download service. Amazon Unbox and NBC Universal are offering customers a variety of content packages, including up to 30 percent off when purchasing full seasons of their favorite TV series.

Popular NBC shows now available on Amazon Unbox include the Emmy Award-winning series The Office …


Previously posted news about NBC/iTunes after the jump.

Aug. 31: NBC statement

From a statement by Cory Shields, EVP Communications of NBC Universal, regarding its iTunes contract:

We never asked to double the wholesale price for our TV shows. In fact, our negotiations were centered on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers … Furthermore, we want consumers to know that all our returning series, including new episodes, will be available on iTunes through the remainder of the contract, which expires in early December.


Aug. 31: Apple press release

Apple today announced that it will not be selling NBC television shows for the upcoming television season on its online iTunes Store (www.itunes.com). The move follows NBC’s decision to not renew its agreement with iTunes after Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99.

Link: Aug. 31: iTunes Store to Stop Selling NBC Television Shows

Aug. 31: New York Times

NBC Universal, unable to come to an agreement with Apple on pricing, has decided not to renew its contract to sell digital downloads of television shows on iTunes.

Link: Aug. 31: NBC Will Not Renew ITunes Contract

Tipsters: Tyler, Jeremy, Alison, zurik


  1. No, I agree with you, fleece it out. I think being available on iTunes definitely helps “The Office”. Let’s hope the parties involved can reach an amicable arrangement.

  2. It is a very big mistake.

    I don’t know who to point fingers at here, NBC for wanting to much or Apple for not giving enough. I assume NBC is making a ton of money and the Office owes much of its success to iTunes, so in that sense it is a stupid decision.

    Of course, NBC may be playing the negotiation game here but we’ll see.

    Also, I guess NBC wants illegal viewing of their shows to skyrocket. I really liked buying them on iTunes and easily syncing it to my ipod.

  3. i got to office game late, around the end of season 2, and it was seriously the itunes downloads that caught me up and got me completely and irrevocably obsessed. for new fans, nbc would be dumb to allow this to happen, unless they’re planning on airing their own shoes on their own nbc player– like abc does with grey’s, ugly betty, etc.

  4. This would suck bigtime!!!! The office is one of the only reason I bought an Ipod video. What the hell are they thinking? I mean this is how The Office was saved. “#%%#%#!

  5. oooh, this is a really bad move on nbc. most buzz for season was generated purely from word of mouth/ipods.

  6. I’ve never downloaded a show from itunes, but I think that this a seriously dumb move.

  7. Without The Office on my iPod, whatever will I do with my lunch hour? That’s very unfortunate and sad. Hopefully they’ll come to an agreement by then. I would think they’d lose a lose a lot of money if they cancelled, no?

  8. I don’t even own an iPod, but I’d definitely say people should voice their concerns to both NBC and Apple (I wouldn’t assume the problem is with NBC – it sounds from the article like a lot of people have issues with Apple). Knowing the head of NBC’s connection specifically to The Office, I think if enough Office fans voice their concerns then maybe at least the two sides will get back to the negotiating table.

  9. Apple saved the Office. All the cross-promotion has been such a boon for both companies, and constantly high iTunes sales has been a major factor in keeping the show going despite only so-so ratings. This is a bad move on the part of NBC.

  10. I don’t have an iPod but I have downloaded shows off of iTunes to watch on my laptop. I also agree this is a mistake – it was partly because of iTunes that The Office started taking off. Hopefully they’ll work it out. Though, I think can also download episodes off of Amazon.com’s new service, too (which does work with the video player I have). I have no idea if they’ll have S4 episodes, though.

  11. Wow, guys. I’m a college student and last year I didn’t have enough money for a TV, so every Friday morning I would literally refresh every few minutes on the Office’s iTunes page so I could buy it asap. Without iTunes, I would literally not have been able to watch season 3. I would watch episodes on my computer whenever I traveled and didn’t have internet access (shoots a hole in hulu, if you ask me), and I was happy to spend the money. I would be willing to spend more if it means keping the Office available to fans. We are what it’s about, and the powers that be should realize that.

  12. Wow, I hope they work it out because like others, I am thinking this is a huge mistake. I don’t even download from iTunes and I just think – bad idea!

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