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Writer: B.J. Novak, Director: Jason Reitman
Summary (NBC): When the Scranton branch is asked to participate in a Dunder Mifflin ad, Michael seizes his chance to exhibit his creativity. Dwight explores the online world of Second Life.
The Office Local Ad trivia
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The Office Local Ad quotes
Andy: Break me off a piece of that applesauce. Chrysler car. Football cream.
Michael: Even the receptionist is getting in on the creativity.
Michael: I would like you to meet Andrew Bernard. The Nard Dog. Who let the Nard Dog out.
Michael: Phyllis is like our Mrs. Butterworth. Kind of a less urban Aunt Jemima.
Michael: These are our accountants. And as you can see, they are very different sizes.
Jim: I think it’s great that the company’s making a commercial. Because not very many people have heard of us. I mean, when I tell people that I work at Dunder Mifflin, they think that we sell mufflers. Or muffins. Or mittens, or … and frankly, all of those sound better than paper, so … I let it slide.
Dwight: Second Life is not a game. It is a multi-user, virtual environment. It doesn’t have points or scores, it doesn’t have winners or losers.
Jim: Oh it has losers.
Dwight: I signed up for Second Life about a year ago. Back then, my life was so great, that I literally wanted a second one.
Dwight: Absolutely everything was the same. Except I could fly.
Michael: Actually, I don’t get paid by the hour anymore, but thank you. I get paid by the year.
Dwight: “Angela” can stay the same, but we’ll change “Andy” to “Dwight.”
Ryan: I told you not to call about small problems.
Ryan: Maybe you can cook, but that doesn’t mean you should start a restaurant.
Michael: Well actually I can’t cook, and I am starting a restaurant. Mike’s Cereal Shack.
Michael: I was five. Five years old. Couldn’t even talk yet.
Michael: How about never hundred hours, sir.
Michael: Ryan is being a little bitch again.
Michael: And thus, Michael Scott sealed his own destiny. In a good way.
Kevin: My nickname in high school used to be Kool-Aid Man.
Oscar: When I was younger, I always wanted to be an actor in commercials. Then I realized I had a brain.
Meredith: I’m excited about doing the ad, but I’m not really used to doing videos with so many people around.
Michael: Oscar, I would like you to do costume design, obviously.
Michael: This would be a huge coop, people.
Angela: I find the mystery genre disgusting. I hate being titillated.
Michael: You need to learn a lot about your own culture. I’ll make you a mix.
Michael: I don’t hate it. I just don’t like it at all.
Andy: Break me off a piece of that lumber tar. Snickers bar.
Andy: Break me off a piece of that Grey Poupon.
Meredith: Piss or get off the pot!
Pam: I passed out on my keyboard trying to decide.
Dwight: Oh … D.
Michael: Welcome, one and all, to the world premiere of Corporate Crapfest! 07!
Michael: Dunder Mifflin. Limitless paper in a paperless world.
Bartender: Hey listen, have you ever been on a motorcycle?
Michael: Advertising is about big ideas. If you want to sell a can of Coke, you don’t just show a can of damn Coke. You show a baby picking flowers on the moon. And then people are like, woah, I’m thirsty. You know? It’s not rocket science.
Andy: Claude Van Damme. Hair for Men. Poison gas. Nutrasweet. It’s got to rhyme with “piece.” Fancy Feast! Break me off a piece of that Fancy Feast! It’s the cat food. Nailed it.
Icon courtesy of _onebreath.