4.09: Local Ad

Thursday, October 25th, 2007

The Office

Written by: B.J. Novak

Summary (NBC): When the Scranton branch is asked to participate in a Dunder Mifflin ad, Michael seizes his chance to exhibit his creativity. Meanwhile, Dwight explores the online world of Second Life.

Icon courtesy of _onebreath at LiveJournal.

Tidbits

Favorite quotes

Andy: Break me off a piece of that applesauce. Chrysler car. Football cream.

Michael: Even the receptionist is getting in on the creativity.

Michael: I would like you to meet Andrew Bernard. The Nard Dog. Who let the Nard Dog out.

Michael: Phyllis is like our Mrs. Butterworth. Kind of a less urban Aunt Jemima.

Michael: These are our accountants. And as you can see, they are very different sizes.

Jim: I think it’s great that the company’s making a commercial. Because not very many people have heard of us. I mean, when I tell people that I work at Dunder Mifflin, they think that we sell mufflers. Or muffins. Or mittens, or … and frankly, all of those sound better than paper, so … I let it slide.

Dwight: Second Life is not a game. It is a multi-user, virtual environment. It doesn’t have points or scores, it doesn’t have winners or losers.
Jim: Oh it has losers.

Dwight: I signed up for Second Life about a year ago. Back then, my life was so great, that I literally wanted a second one.

Dwight: Absolutely everything was the same. Except I could fly.

Michael: Actually, I don’t get paid by the hour anymore, but thank you. I get paid by the year.

Dwight: “Angela” can stay the same, but we’ll change “Andy” to “Dwight.”

Ryan: I told you not to call about small problems.

Ryan: Maybe you can cook, but that doesn’t mean you should start a restaurant.
Michael: Well actually I can’t cook, and I am starting a restaurant. Mike’s Cereal Shack.

Michael: I was five. Five years old. Couldn’t even talk yet.

Michael: How about never hundred hours, sir.

Michael: Ryan is being a little bitch again.

Michael: And thus, Michael Scott sealed his own destiny. In a good way.

Kevin: My nickname in high school used to be Kool-Aid Man.

Oscar: When I was younger, I always wanted to be an actor in commercials. Then I realized I had a brain.

Meredith: I’m excited about doing the ad, but I’m not really used to doing videos with so many people around.

Michael: Oscar, I would like you to do costume design, obviously.

Michael: This would be a huge coop, people.

Angela: I find the mystery genre disgusting. I hate being titillated.

Michael: You need to learn a lot about your own culture. I’ll make you a mix.

Michael: I don’t hate it. I just don’t like it at all.

Andy: Break me off a piece of that Grey Poupon.

Meredith: Piss or get off the pot!

Pam: I passed out on my keyboard trying to decide.

Dwight: Oh … D.

Michael: Welcome, one and all, to the world premiere of Corporate Crapfest! 07!

Michael: Dunder Mifflin. Limitless paper in a paperless world.

Bartender: Hey listen, have you ever been on a motorcycle?

Michael: Advertising is about big ideas. If you want to sell a can of Coke, you don’t just show a can of damn Coke. You show a baby picking flowers on the moon. And then people are like, woah, I’m thirsty. You know? It’s not rocket science.

Rating

8.26/10

Find a summary of Season 4 ratings here.

275 comments

Pages: [14] 13 12 11 101 » (Show All)

  1. we found out that Nathan was a fan of THE OFFICE and had a video of him playing the theme song on you tube. He died a couple of weeks ago from complications from the flu.

  2. We were wondering who Nathan Robinson was too. We did a search and found a video of someone with the same name, but we couldn’t get the page to load.

  3. Nathan Robinson

  4. who was memorialized at end of show - in memory of Nathan Robinson - was that Nathan playing theme song on piano and in photo at end of show?

  5. 256 - Hey, i’m Canadian too!! *high five*

  6. Why is this episode re-running on a Monday?

  7. SO happy they’re rerunning this one soon… the funniest of the new season IMO.

  8. seeing kevin do the kool aid man cracked me up for a good 5 minutes.Ive never seen anything so funny.HAHAHHAHAHAHA

  9. Was Kit-Kat product placement? anyone know?

  10. Yeah, I love the quote about the Coke. Dang it, I wish they didn’t have to cut so much…

  11. I don’t think Pam and Jim are living together because Jim told the camera in “Money” that this was his and Pam’s first night away together (at the beet farm). Unless they really don’t want anyone to know and are doing a good job at keeping it a secret, which they’ve been known to do. ;)

  12. Nothing says “We have lots of what you don’t need” like “Limitless paper in a paperless world.” Ha! Instant classic.

  13. DVD version?! No fair, tanster! I’ll buy it from you. ;)

    The quote about the can of Coke is the funniest one; wish they’d put up a deleted scene with that quote in it.

    [from tanster: unfortunately, I had to return the DVD. NBC was kind enough to lent it to me so that I could do my normal Thursday night quoting since I was TiVo-less in Scranton. NBC rocks!]

  14. Question: The quote listed last, where Michael is talking about selling a can of Coke…where is that in the episode? I’ve watched it twice and I don’t know if I’m missed it both times or what, but I haven’t heard it.

    A little help?

    [from tanster: oops! that Michael talking head came from a DVD version that i was given. i guess they changed it for the broadcast version!]

  15. I was wondering that too, Julien. I think we can conclude that Jim and Pam spent the night together before they came to work (;

  16. Does anybody have .mp3 files of the songs that Daryl made up? Those were too hilarious!

  17. Are Jim & Pam living together?!

    I’ve been wondering…

  18. I love Michael’s “limitless paper in a paperless world” slogan. It makes Dunder Mifflin sound invaluable and obsolete at the same time. Brilliant.

  19. I liked Betty’s point (response #255).

    I had never really thought about that. Jim has been a major character throughout the show and we really know the least about him and his outside of work life.

    I thought Local Ad was great. Pam’s little smile when she saw that Jim brought her breakfast was just adorable.

    ALRIGHT JIM AND PAM!

  20. Side note - Local Ad was directed by Jason Reitman (son of Ivan Reitman) and he just won the best film award at the Rome Film Festival this weekend (have to give a shout-out to a fellow Canadian - way to go, Jason!).

Pages: [14] 13 12 11 101 » (Show All)

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