The Office attracts upscale viewers

From Variety:

Among adults 18-49 living in households earning $100,000 or more, ABC sets the pace with an index of 112 (meaning its audience is 12% more likely than the average adult under 50 to bring home the big bucks). NBC was close behind at 107 …

The top-indexing programs in the $100,000 category through January were NBC’s “The Office” (138), ABC’s “Boston Legal” (135), NBC’s “The Apprentice” (132) and rookie dramas “Brothers & Sisters” on ABC and “Studio 60″ on NBC (both 131).

Link: ABC, NBC draw upscale audiences

12 comments

1. 
   1. Callan  Thu. Feb. 22, 2007 | 4:48pm

   Yeah, too bad I’m a college student with negative 14 dollars to my name…

2. 
   2. Alison  Thu. Feb. 22, 2007 | 4:52pm

   Callan, I feel your pain. I actually have about $400 to my name, and $1,100 in bills.

3. 
   3. Los Benitos  Thu. Feb. 22, 2007 | 6:07pm

   So if I keep on watching maybe I’ll soon be earning at that level…

4. 
   4. DunderSnob  Thu. Feb. 22, 2007 | 6:34pm

   Maybe if I can actually get my husband to watch the show with me we could make some more money!!!

5. 
   5. AJ  Thu. Feb. 22, 2007 | 6:35pm

   I heard Staples is hiring

6. 
   6. Elspeth  Thu. Feb. 22, 2007 | 7:04pm

   Personally, I’m unemployed, well technically I make under $10000 a year. But I still love The Office!

7. 
   7. dtrainpdx  Fri. Feb. 23, 2007 | 2:12am

   I work at Staples! haha I’m well below 100k but this is good news for The Office, Greg Daniels says NBC loves these numbers.

8. 
   8. wallflower  Fri. Feb. 23, 2007 | 12:03pm

   Well, I don’t earn anywhere NEAR that amount, and I love it, too.

   Callan – I feel your pain. I’m a college student again after a many-year break. I think college and brokeness automatically go together…

9. 
   9. yankee swap  Fri. Feb. 23, 2007 | 12:30pm

   How many people do you think lie about their income?
   I never tell the truth when being polled. I hate polls. I never suspect real answers from polling data.

10. 
    10. NSpector  Sat. Feb. 24, 2007 | 12:51am

    I’ve never lied about income on a poll. I’ve rarely lied about anything on a poll.

11. 
    11. DrunkBiking  Sat. Feb. 24, 2007 | 7:26pm

    I’ve wondered if this is why they saddled the series with this pointless Karen story all season, to appeal to upscale viewers.

12. 
    12. Cor-NOT University  Sat. Feb. 24, 2007 | 9:36pm

    Because upscale viewers are drawn to pointless storylines? What?

Add a comment

Please follow the comment policy. Thanks!

Add an icon to your comment