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The Office attracts upscale viewers

Thursday, February 22nd, 2007

From Variety:

Among adults 18-49 living in households earning $100,000 or more, ABC sets the pace with an index of 112 (meaning its audience is 12% more likely than the average adult under 50 to bring home the big bucks). NBC was close behind at 107 …

The top-indexing programs in the $100,000 category through January were NBC’s “The Office” (138), ABC’s “Boston Legal” (135), NBC’s “The Apprentice” (132) and rookie dramas “Brothers & Sisters” on ABC and “Studio 60″ on NBC (both 131).

Link: ABC, NBC draw upscale audiences

Posted in The Office Ratings

12 comments

  1. Because upscale viewers are drawn to pointless storylines? What?

    12 | Cor-NOT University  Sat. Feb. 24, 2007 at 9:36pm

  2. I’ve wondered if this is why they saddled the series with this pointless Karen story all season, to appeal to upscale viewers.

    11 | DrunkBiking  Sat. Feb. 24, 2007 at 7:26pm

  3. I’ve never lied about income on a poll. I’ve rarely lied about anything on a poll.

    10 | NSpector  Sat. Feb. 24, 2007 at 12:51am

  4. How many people do you think lie about their income?
    I never tell the truth when being polled. I hate polls. I never suspect real answers from polling data.

    9 | yankee swap  Fri. Feb. 23, 2007 at 12:30pm

  5. Well, I don’t earn anywhere NEAR that amount, and I love it, too.

    Callan - I feel your pain. I’m a college student again after a many-year break. I think college and brokeness automatically go together…

    8 | wallflower  Fri. Feb. 23, 2007 at 12:03pm

  6. I work at Staples! haha I’m well below 100k but this is good news for The Office, Greg Daniels says NBC loves these numbers.

    7 | dtrainpdx  Fri. Feb. 23, 2007 at 2:12am

  7. Personally, I’m unemployed, well technically I make under $10000 a year. But I still love The Office!

    6 | Elspeth  Thu. Feb. 22, 2007 at 7:04pm

  8. I heard Staples is hiring

    5 | AJ  Thu. Feb. 22, 2007 at 6:35pm

  9. Maybe if I can actually get my husband to watch the show with me we could make some more money!!!

    4 | DunderSnob  Thu. Feb. 22, 2007 at 6:34pm

  10. So if I keep on watching maybe I’ll soon be earning at that level…

    3 | Los Benitos  Thu. Feb. 22, 2007 at 6:07pm

  11. Callan, I feel your pain. I actually have about $400 to my name, and $1,100 in bills.

    2 | Alison  Thu. Feb. 22, 2007 at 4:52pm

  12. Yeah, too bad I’m a college student with negative 14 dollars to my name…

    1 | Callan  Thu. Feb. 22, 2007 at 4:48pm

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