From press release:
Clairol Nice ‘n Easy with Angela Kinsey of NBC’s “The Office” have partnered with the charity, Dress for Success, to launch a unique campaign spotlighting the boost of confidence women receive when they feel good about what they see in the mirror. The aptly titled “Mirror Moments” campaign kicked-off in Grand Central Terminal with an oversized, interactive mirror. On-the-go women were met by Angela’s virtual appearance within their reflection, as they unknowingly looked in the mirror.
These surprised reactions were captured, and starting today, consumers can help benefit Dress for Success Worldwide by visiting Clairol.com, viewing the short “Candid Camera”-like video and sharing with friends. Each time this video is shared, Nice ‘n Easy pledges to donate $1 to Dress for Success Worldwide*, a non-profit organization with a similar mission of making women feel empowered; the group provides professional attire, a network of support and career development tools to disadvantaged women in more than 100 cities worldwide. In addition to the monetary donation, Nice ‘n Easy will also donate products to help women look their best.
Angela, who plays Nice ‘n Easy’s “Guardian Girlfriend” (aka Gigi) in the brand’s marketing efforts was excited to bring her character to life with consumers, and building confidence for women through Dress for Success. Gigi symbolizes that one honest yet loveable friend who tells it like it is with the best intentions. She helps boost her friends’ self esteem. Like Gigi, Dress for Success knows there is nothing more telling than your reflection and for many disadvantaged women getting back on their feet, a good mirror moment helps start their day off on the right foot.