NBC.com to offer free downloads of ‘The Office’

Wednesday, September 19th, 2007 | 51 comments

From today’s press release:

NBC.com today announced the launch of its new service, “NBC Direct,” which will allow users to download and view NBC’s popular primetime and late-night entertainment programming on their desktops for up to one week after broadcast … The list of programs available at launch will include “Heroes,” “The Office,” “Life,” “Bionic Woman,” “30 Rock,” “Friday Night Lights,” “Late Night with Conan O’Brien” and “The Tonight Show with Jay Leno.”

Link: NBC.COM TO OFFER USERS FREE, AD-SUPPORTED DOWNLOADS OF POPULAR SHOWS

Tipster: Scott

51 comments

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  1. 51. Boots586  

    From the office of Joe Libonati at NBC…

    the program will be active for one week after broadcast, you can download it anytime during that seven day period. afer seven days, the new episode will be available and the previous will expire on your desktop and you will not be able to download it from our site.


  2. 50. big haircut  

    aww man! Do you think the feud between Apple and NBC is the reason they aren’t immediately offering the downloads for Mac too? There are a lot of Mac users out there. This seems unfair since Apple has made its products and software (Itunes, ipod) available for PC users, why can’t they make this available for everyone?
    At least the streaming video works on a Mac, and I suppose if you can only keep the episodes for a week, we’re not missing out on too much.


  3. 49. You Killed Jim Halpert!  

    The cliffs notes version is:

    Streaming from the website, as well as this NBC direct which at launch is PC only. However the last paragraph sounds promising:

    Future versions of “NBC Direct,” which will roll out over the next several months, will provide expanded platform functionality and will allow DRM (“digital rights management”) protected versions of its programs to be downloaded to Macs and portable devices in addition to PCs. NBC.com plans future enhancements such as high-resolution versions of programming made available via a closed P2P (“peer to peer”) distribution network. Using closed P2P will ensure that the maximum number of users will be able to view consistent, high-quality content directly from their desktops. Later in 2008, NBC.com plans to offer other business models for downloaded content in order to provide its users multiple options to consume their favorite NBC programs. These paid business models may include download-to-own, rental and subscription.


  4. 48. Lauren  

    So… is it only downloads? Or streaming and DLs? I must know. I’m a very concerned Mac user. ESPECIALLY since I won’t be able to see the episodes this year because of church


  5. 47. BiGPIG  

    Yeah, NBC is for the fans alright. Sure. If they cared they would stay with itunes, instead of limiting the fans to downloads that weren´t commercial free and expired after a week. Not only that, but downloads which ONLY work on Microsoft?? Come ON!! They´re basically screwing over they´re fans because itunes wasn´t convenient enough for them. WHY? It made them money. Their shows were one of the most downloaded off itunes. It was convenient for the fans. I didn´t mind paying $1.99 for an episode because it was commercial free and I could watch it whenever I wanted. I could download it to my ipod and watch it while I was waiting for class to start. Now i´m one of the people that have been screwed over because I have an operating system made by a company that is in a tiff with NBC. I guess they figure that we cant go anywhere else to get episodes, because they have the copyright. This whole thing really pisses me off


  6. 46. Cherith Cutestory  

    The ridiculousness of NBC is truly why they are the #4 network. Let’s not reduce our own overhead costs and actually make money off allowing Apple to conduct our download service, let’s employ our own people for a free service, that will just irritate people, because Mac users can’t download from the site, and the downloads only last a week.

    Excuse me NBC but I had no problem paying $2/download on itunes to be able to watch my favorite show whenever I wanted and without a bunch of ads in it.

    I cannot believe how many people on here are okay with NBCs new “genius” download service? itunes or bust NBC, none of this NBC Direct or hulu nonsense. You were the only network that had new shows this upcoming season I actually wanted to watch, but I have a boycott on all your new stuff until common sense prevails and you resign with Apple and itunes. Otherwise, pull up a chair, put your feet up, and get comfortable as #4.


  7. 45. Jesse  

    44- It has been confirmed that NBC.com will be streaming episodes from this season. The news is on this site somewhere.

    [from tanster: see this post.]


  8. 44. Cayce80  

    NBC is rather strange. “Why make money off of iTunes (which the fans know and love) when we can make NO money off of our own download system?” Oh well. I’m glad I’ll have a way to re-watch the shows.

    I’m confused, though. Did it say that we only have a week to download before they expire or do the downloads themself expire on your PC a week later? THAT would suck.


  9. 43. Shane  

    Add another unhappy Mac user to the list, I hope the episodes will still stream on NBC.com.


  10. 42. LR  

    “There’s probably a lot we don’t know as to who was the greedy party and such.”

    I think it’s obvious NBC was the greedy party here. Apple is looking out for the consumer; NBC wants to jack up the price so we’re paying the equivalent of a DVD boxed set, without the DVDs. Apple wouldn’t bend, NBC said bye-bye. Bad, bad move on their part.

    I’m glad for this since I have class on Thursdays and no Tivo, but I have my doubts anyway…I had a lot of problems trying to watch streaming eps of Heroes last year.


  11. 41. pretzelday  

    That’s one of the big reasons I’m not a Mac user…because nearly everything is tailored for use on a PC. That and a dozen other reasons. Not that I think Macs are really terrible or anything, I just realize that a PC is a better fit for me.

    For all the Mac users however, I will hope something comes down the pipe so you guys and gals can get in on the action.


  12. 40. Stephanie C. (1)  

    Personally, I’m a PC, but maybe if everyone with concerns emailed NBC, they can fix it sooner rather than later.


  13. 39. iruleurface  

    I was truly excited… until I saw the PC based. My mac and I are crying tears for what could have been.


  14. 38. Greg  

    Hi Everyone, I just read the press release and noticed an email address at the bottom:

    joe.libonati@nbcuni.com

    I wrote him and told him (politely) that I think NBC is making a big mistake in splitting ways with iTunes. Maybe if enough of us email him directly, we can make a statement! I think he’d especially like to hear from all the Mac/iPod users that are being shut out.


  15. 37. Dementia AL  

    If you watch the show closely, you’ll remember:

    Mac User = Jim Halpert, in “Email Surveilance”
    Mac User = Ryan Howard. in “The Fight”
    Mac Users = Numerous MBA-candidates at the University of Scranton

    And, yet, NBC has turned its back on us all…


  16. 36. DrunkBiking  

    What I think they should consider (assuming no going back to itunes) is coming out with a mini DVD of 5 or 6 episodes a few times during the season. For like 8 or 9 dollars each.

    It would help satisfy those who want to own the episodes, not just watch them.

    And by the way I don’t think we should assume nbc is the bad guy in the nbc vs itunes fight. There’s probably a lot we don’t know as to who was the greedy party and such.


  17. 35. that1guypictures  

    Doesn’t it say at the bottom that they are beta testing on PC and will make it available for Macs Early next year, or did I get that wrong?
    This is a nice holdover, but I’d still rather have iTunes. The Office is the whole reason I bought a video iPod.


  18. 34. lola  

    Don’t your realize that a huge portion of your fans are mac users, considering how much apple has loved and promoted your show? Way to screw us mac users over!


  19. 33. director of marketing  

    Yep, another Mac user here… well, it was fun to be excited about it for a minute. :) I’m happy for those of you for whom this set-up (streaming online and Windows-downloads) will work (maybe better than iTunes)! It’s not so much better for some of us. All is not lost at our house–we just got DVR, so that’s good for us, but poor NBC and nbc.com will be getting less traffic/business from us. Much sympathy for those of you in the same boat!


  20. 32. SW  

    Wow. This is great. I have no Tivo or DVR and I will be missing the first two new episodes since they air on Jewish holidays on which I don’t watch TV. Now I’ll be able to catch up for free. I don’t think it can get much better. I know I’ll be parked in front of my computer on Saturday night on the 29th and Oct. 6th instead of cleaning up my kitchen.

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