The Office Nielsen Ratings, Seasons 1-4

Season 3

Sept 26, 2006 press release (“Gay Witch Hunt”)

Thursday, from 8:30-9 p.m. ET, the third-season premiere of “The Office” (4.3/11 in 18-49, 9.1 million viewers overall) posted its biggest build ever on an “Earl” lead-in, gaining 16 percent in 18-49 rating. “The Office” was up 23 percent in 18-49 versus NBC’s performance in this time period on premiere Thursday last season (4.3 vs. 3.5) and was up 26 percent versus NBC’s 2005-06 season average for the slot (4.3 vs. 3.4, excluding sports). In this highly competitive time period, “The Office” ranked #2 among men 18-49 and 25-54 and #1 among men 18-34. Despite moving to the lower-viewership 8:30 p.m. time period (from 9:30 p.m. last season), this was the highest-rated episode of “The Office” since March 2 in adults 18-49 and since February 2 in overall viewers.

Oct 3, 2006 press release (“The Convention”)

Thursday at 8:30 p.m. ET, “The Office” (3.8/10 in 18-49, 7.8 million viewers overall) built by 12 percent in 18-49 on its “Earl” lead-in, marking the second time in a row and the second time ever that “Office” has built on an original “Earl” lead-in. “The Office” ranked #1 in its time period among men 18-34.

Nov 7, 2006 press release (“Diwali”)

At 8:30 p.m. ET, “The Office” (4.2/10 in 18-49, 8.8 million viewers overall) delivered its highest 18-49 rating since its season premiere on September 21. “The Office” ranked #1 for the time period among adults and men 18-34.

Dec 19, 2006 press release (“A Benihana Christmas”)

On Thursday, Dec. 14 from 8-9 p.m. ET, a special hour-long telecast of “The Office” (3.9/11 in 18-49, 8.4 million viewers overall) ranked #2 in adults 18-49 and #1 in adults, men and women 18-34.

Dec 27, 2006 press release (“A Benihana Christmas”)

Thursday from 9-10:01 p.m. ET, an encore telecast of the hour-long Christmas episode of “The Office” averaged a 2.4/7 in 18-49 and 5.8 million viewers overall.

Jan 3, 2007 press release (“The Convention”)

Thursday at 8:30 p.m. ET, a rebroadcast of “The Office” (2.6/7 in 18-49, 5.7 million viewers overall) retained 96 percent of the 18-49 rating from “Earl” to rank #1 in adults 18-49.

Jan. 17, 2007 press release (“Traveling Salesmen”)

Thursday at 8:30 p.m. ET, “The Office” (5.0/13 in 18-49, 10.1 million viewers overall) delivered its highest 18-49 rating and overall viewership since January 12, 2006 and its second highest numbers ever by both measures (live plus same day). “The Office” was up 22 percent in adults 18-49 versus its current season-to-date average for original episodes. It built by 8 percent in 18-49 on its “Earl” lead-in to win its time period in primetime’s key demographic against all-original competition on the other broadcast networks.

Feb. 6, 2007 press release (“Ben Franklin”)

Thursday at 8:30 p.m. ET, “The Office” (5.0/13 in 18-49, 10.1 million viewers overall) matched its highest 18-49 rating in more than a year (since January 12, 2006). “The Office” ranked #1 in adults 18-49 (tied with “Ugly Betty”) and won its time period outright in adults 18-34 and all key adult male demos. “The Office” was up 19 percent in 18-49 versus its current season-to-date average for original episodes (5.0 vs. 4.2).

Feb. 13, 2007 press release (“Phyllis’ Wedding”)

Thursday at 8:30 p.m. ET, “The Office” (4.4/11 in 18-49, 8.8 million viewers overall) was up 52 percent in 18-49 versus NBC’s results in this time period on the same night last year (4.4 vs. 2.9) and up 7 percent versus its average this season for original episodes facing “Survivor” (4.4 vs. 4.1). In the first week of Nielsen’s inclusion of on-campus college viewers in its national sample, “The Office” increased by 30 percent among adults 18-24 versus its fall average for original episodes competing with “Survivor.”

Feb. 21, 2007 press release (“Business School”)

Thursday at 8:30 p.m. ET, “The Office” (4.4/11 in 18-49, 8.8 million viewers overall) was up 29 percent in 18-49 versus NBC’s non-sports average in this slot last season and up 7 percent versus its fall average this season for original episodes facing “Survivor” (4.4 vs. 4.1). “The Office” won this highly competitive time period among adults and men 18-34.

Feb. 27, 2007 press release (“Cocktails”)

Thursday at 8:30 p.m. ET, “The Office” (4.2/10 in 18-49, 8.3 million viewers overall) finished within 5 percent of its prior week’s performance in 18-49 (4.2 vs. 4.4), despite special “Idol” competition. “The Office” built by 17 percent in 18-49 versus its lead-in and was up 24 percent in 18-49 versus NBC’s non-sports average in this slot last season (4.2 vs. 3.4).

Mar. 6, 2007 press release (“Branch Closing”)

Thursday at 8:30 p.m. ET, an encore telecast of “The Office” (3.0/8 in 18-49, 6.5 million viewers overall) matched its season average for encore telecasts in this time period despite “Idol” competition. “The Office” retained 100 percent of its 18-49 lead-in from “Earl.”

Mar. 13, 2007 press release (“The Merger” and “The Convict”)

At 8:30 p.m. ET, an encore telecast of “The Office” delivered a 2.2/6 in 18-49 and 4.7 million viewers overall. “The Office” retained 100 percent of its 18-49 lead-in from “Earl.” Thursday from 10:01-10:31 p.m. ET, a special rebroadcast of “The Office” (2.5/7 in 18-49, 4.9 million viewers overall) ranked #1 in adults and men 18-34, ahead of repeat telecasts of slot regulars “Shark” and “Men in Trees.”

Mar. 20, 2007 press release (“Traveling Salemen”/”The Return” newpeat)

On Thursday, March 15 from 8-9 p.m. ET, an hour of encore episodes of “The Office,” with additional never-before-seen footage, averaged a 2.8/8 in 18-49 and 6.5 million viewers overall. This was up 27 percent in 18-49 versus the prior week’s rebroadcasts in this time period (which faced competition from “Survivor” and “American Idol”).

Apr. 3, 2007 press release (Toby-hosted marathon)

On Thursday, March 29, a night of encore episodes of “The Office,” featuring “human resources nightmares” hosted by co-executive producer/writer/actor Paul Lieberstein (“Toby”), averaged a 2.1/7 in 18-49 and 4.8 million viewers overall from 8-8:29 p.m. ET, a 2.4/7 in 18-49 and 5.0 million viewers overall from 8:29-9 p.m., a 2.9/8 in 18-49 and 5.8 million viewers overall from 9-9:31 p.m., a 2.3/7 in 18-49 and 4.3 million viewers overall from 10:01-10:31 p.m., and a 2.2/7 in 18-49 and 4.2 million viewers overall from 10:31-11 p.m.

Apr. 11, 2007 press release (“The Negotiation”)

On Thursday, April 5, from 8-8:43 p.m., a special extended edition of “The Office” (3.2/10 in 18-49, 6.7 million viewers overall) was #1 in adults 18-34 in a crowded time period opposite CBS’ “Survivor,” “Fox’s “Are You Smarter Than a 5th Grader” and ABC’s “Ugly Betty” encore.

Apr. 17, 2007 press release (“Safety Training”)

Thursday from 8:30-9 p.m. ET, “The Office” (4.1/11 in 18-49, 7.7 million viewers overall) generated its biggest increase ever versus its “Earl” lead-in, growing by 37 percent in 18-49 rating. “The Office” ranked #2 in the time period in adults 18-49 and #1 in adults, men and women 18-34 and men 18-49.

Apr. 24, 2007 press release (repeat of “The Return”)

At 8:30 p.m., an encore telecast of “The Office” (3.0/8 in 18-49, 6.3 million viewers overall) finished within 1 share of the time period lead in adults 18-34 and was #1 among men 18-34, opposite original telecasts of CBS’ “Survivor,” ABC’s “Ugly Betty,” Fox’s “Are You Smarter Than a 5th Grader” and CW’s “Smallville.”

May 1, 2007 press release (“Product Recall”)

Thursday at 8:30 p.m. ET, “The Office” (3.9/11 in 18-49, 7.6 million viewers overall) was #2 in adults 18-49 and #1 among adults and men 18-34, topping “Survivor,” “Ugly Betty” and “5th Grader” in those latter measures. In the elusive demographic of men 18-34, “The Office” topped its nearest competitor (Fox’s “5th Grader”) by a 43 percent margin (a 4.3/14 for “Office” vs. a 3.0/10 for “5th Grader”). In adults 18-49, “The Office” built on its lead-in from “Earl” by 22 percent.

May 8, 2007 press release (“Women’s Appreciation”)

On Thursday, May 3 from 8-8:36 p.m. ET, “My Name is Earl” (3.2/10 in 18-49, 7.6 million viewers overall) ranked #1 among men 18-34 versus ABC’s “Ugly Betty,” CBS’ “Survivor” and Fox’s “Are You Smarter Than a 5th Grader.” From 8:36-9:19 p.m., “The Office” (3.6/10 in 18-49, 7.0 million viewers overall) built on its lead-in by 13 percent in adults 18-49.

May 15, 2007 press release (“Beach Games”)

From 8:42-9:23 p.m., “The Office” (3.9/11 in 18-49, 7.2 million viewers overall) built on its lead-in by 30 percent in adults 18-49 and was up 8 percent in 18-49 versus the prior week.

May 22, 2007 press release (“The Job”)

On Thursday, May 17 from 8-9 p.m. ET, the one-hour season finale of “The Office” (3.9/12 in 18-49, 7.9 million viewers overall) ranked #1 in adults 18-49 and adults 18-34, as well as among all key adult-male demos – men 18-34, men 18-49 and men 25-54. “The Office” finale scored NBC’s highest 18-49 rating and largest overall viewership in this Thursday time period in 12 weeks (since February 22). In the valuable demographic of adults 18-34, “The Office” topped its nearest competitor in the hour, ABC’s “Ugly Betty,” by a 38 percent margin (a 4.4 for “The Office” vs. a 3.2 for “Betty”).

“The Office” is the most upscale series in primetime, and “The Office,” “30 Rock,” “Scrubs” and “My Name is Earl” are primetime television’s four most upscale comedies (based on concentration of adults 18-49 in households with $100,000-plus incomes). Altogether, NBC had six of the top 10 series programs in primetime this season by that measure.

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