Season 1
Mar 25, 2005 press release (“Pilot”)
In last night’s preview telecast, “The Office” from 9:30-10 p.m. ET scored a 5.0 rating, 13 share in adults 18-49 and attracted 11.2 million total viewers from 9:30-9:59 p.m. ET. “The Office” ranked #1 in the key demographic of adults 18-49, as well as among adults 18-34 and adults 25-54, outperforming all five network competitors in the time period, including CBS’ coverage of NCAA basketball and Fox’s debuting comedy “Life on a Stick.”
Apr 5, 2005 press release (“Diversity Day”)
At 9:30 p.m. ET, the regular night-and-time-period premiere of “The Office” (2.7/6 in 18-49, 6.0 million viewers overall) retained a solid 90 percent of its 18-49 lead-in from “Scrubs.” That 90 percent retention rate tops the results of all eight telecasts of regular programming in this post-“Scrubs” time period this season. “The Office” delivered NBC’s highest 18-49 rating in the time period since Feb. 1.
Apr 12, 2005 press release (“Health Care”)
At 9:30 p.m. ET, “The Office” (2.9/7 in 18-49, 5.8 million viewers overall) retained 100 percent of its 18-49 lead-in from “Scrubs,” marking the first time in nine telecasts this season with regular programming that NBC retained the full lead-in in this post-“Scrubs” time period. The previous best retention came the previous week, when “The Office” held onto 90 percent of the “Scrubs” lead-in. “The Office” was up 7 percent in adults 18-49 versus the previous Tuesday’s night-and-time-period premiere, to generate NBC’s highest rating in this slot in nine weeks (since Feb. 1).
Apr 19, 2005 press release (“The Alliance”)
At 9:30 p.m. ET, “The Office” (2.4/6 in 18-49, 5.4 million viewers overall) retained a full 100 percent of its 18-49 lead-in from “Scrubs” for the second week in a row. So far, “The Office” has delivered the best three retentions among the 10 telecasts this season for regular programming in this post-“Scrubs” time period. Through three weeks, “The Office” is averaging a 96 percent retention rate in 18-49, up from the 83 percent NBC has averaged this season with regular programming following “Scrubs” in this time period.
Apr 26, 2005 press release (“Basketball”)
At 9:30 p.m. ET, “The Office” (2.4/6 in 18-49, 5.0 million viewers overall) retained 92 percent of its “Scrubs” lead-in in 18-49. Through four telecasts, “The Office” is averaging a 96 percent retention rate in 18-49, up from the 83 percent NBC has averaged this season with regular programming following “Scrubs” in this time period.
May 3, 2005 press release (“Hot Girl”)
At 9:30 p.m. ET, “The Office” averaged a 2.3/5 in 18-49 and 4.8 million viewers overall. Through its five weeks in this time period, “The Office” has averaged a 93 percent retention rate in 18-49, up from the 83 percent NBC has averaged this season with regular programming following “Scrubs” in this time period.
May 24, 2005 press release (the 2004-2005 season)
Freshman comedy “The Office” was television’s most upscale comedy of the 2004-05 season, delivering the highest concentration of 18-49 viewers in upscale homes by several key measures, including adults 18-49 living in homes with incomes of $75,000+. “The Office” retained 93 percent of its lead-in from “Scrubs” in its Tuesday time period in which NBC this season previously averaged 84 percent retention with regular programs.
Aug 23, 2005 press release (“Pilot,” “Diversity Day,” “Health Care,” and “Hot Girl”)
NBC telecast four back-to-back encore episodes of “The Office” from 8-10 p.m. ET. The two-hour block ranked #2 among men 18-34 and men 18-49. From 8-8:30 p.m. ET, “The Office” delivered a 1.4/5 in 18-49 and 3.4 million viewers overall. From 8:30-9 p.m. ET, “The Office” averaged a 1.3/4 in 18-49 and 2.9 million viewers overall. At 9 p.m. ET, “The Office” delivered a 1.3/4 in 18-49 and 3.2 million viewers overall. And from 9:30-10 p.m. ET, “The Office” averaged a 1.4/4 in 18-49 and 3.3 million viewers overall.
